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lyrics

The Tik-Tok song ain’t good passed the Tik-Tok part
I often skip, mute or I click a stop
the talented are few in this thing called art 
no one’s listening to these tunes they are streamed by bots
movies oversold by the trailer
two minutes of gold but in whole it’s a failure
they want bite size entertainment 
so make it short
summarise your thoughts
snippet not full
synopsis over books
just give ‘em an ad-lib 
not even the hook
that’s enough to make a reaction video
that’s captioned with a quote
tagging the original 
15seconds fame now literal
I was thinking that it’s flame off that little post
So I went and searched the jam
Only to learn it’s a scam

they said it’s going viral
so I went checking if it’s viral
and now it’s going viral
cause we went checking if it’s viral
they say it’s going viral
by ‘they who do I mean’
I don’t know
I think it’s the machine. 

advertisers advertising advertisements 
to other advertisers whose ads aren’t appetizing,
the marketing budget keeps swelling
inverse to the price of the product that they’re selling
Influencers in your favourite soap opera 
bet that you regret having created a monster 
a large one that gobbles up attention 
actors dumbstruck 
that their jobs are now retrenching 
and damn, there’s not even pension
Get on Instagram 
it’s time to start get the dancing
to whatever trend
for followers and mentions
just telling you the rules
they are not of my invention,
life is mean
from big screen,
TV screen
down to tiny screen,
fame was a validator
before the concept of a content creator

they said it’s going viral
so I went checking if it’s viral
and now it’s going viral
cause we went checking if it’s viral
they say it’s going viral
by ‘they who do I mean’
I don’t know
I think it’s the machine. 

credits

from Pocket Dial, released September 27, 2023
Written by: Supah Mpondo
Beat produced by: Arsenic Beats

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Arsenic Beats Cape Town, South Africa

Arsenic is a South African Hip-hop producer/beat maker based in Cape Town.
His unique style is characterised by an undeniably jazzy sound, contextualised and grounded in his distinct Hip Hop flavour. The evolution of his style consistantly keeps heads turning and directly challenges any narrow-minded views of what Hip Hop should sound like.
Beats and bookings: arsenicbeats@gmail.com ... more

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